MIT basketball teams take on cancer with the WBCA Pink Zone

MIT basketball teams take on cancer with the WBCA Pink Zone


On Saturday, Feb. 19, the MIT basketball teams will participate in the fourth annual WBCA Pink Zone ® during the teams' final home game of the regular season. The event is sponsored by the Women’s Basketball Coaches Association to help spread breast cancer awareness. All proceeds will be donated to the Kay Yow Cancer Fund.

  • The Engineers kick off action at 1:00 p.m. in Rockwell Cage when the women’s team takes on Smith College. This will be followed by the men’s game against Springfield College which is slated for a 3:00 p.m. start.

About the WBCA Pink Zone
The Women’s Basketball Coaches Association (WBCA) began the WBCA Pink Zone ® in 2007 as a global, unified effort for the WBCA nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. Kay Yow, former North Carolina State University head women’s basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2007. Since its inception, the WBCA Pink Zone has raised nearly $3.3 million, reached almost 2.7 million fans, and unified over 4,700 participants.

Yow was a past president and founding member of the WBCA, and a galvanizing voice for the Association. She was first diagnosed with breast cancer in 1987, and succumbed to the disease in January 2009. During her 38 years as a head coach at the college level, Yow was one of only six Division I head women’s basketball mentors to achieve 700 career victories. She was also the head coach of the 1988 U.S. Olympic Team that won the gold medal in Seoul.

For more information or to donate, visit the Kay Yow Cancer Fund website. Donations can also be made by texting “4KAY” to 85944 ($10 donation to the fund).


Filed under: Athletics